Know the advantages of selling your apartment exclusively with a real estate agency

When an owner intends to sell his property, his main objective is to sell it as soon as possible and at the best possible price, and it is at this moment when he considers whether to sell it on his own or to use the services of a real estate agency.

Those owners who opt for the second option, to begin with, usually contact several real estate agencies at the same time with the clear intention of obtaining greater visibility and thus speeding up the sale. However, the reality is quite different because when several real estate agencies are involved in the same sale process, it slows down and becomes even more complicated.

A priori, it may seem that signing a real estate exclusivity contract is a limitation for the seller, but the truth is that it also has many advantages that compensate the commitment acquired. Do you want to know them? Read on and we will tell you about them.

What does an exclusive sales contract with a single real estate company entail?

An exclusive sales commission means that you grant a single real estate agency the right to market your property for a specific period of time, usually between 3 and 6 months. This means that only that real estate agency will be able to publish the ad, manage the visits, negotiate with buyers and advise you throughout the process. In exchange, the real estate agency commits to dedicate all its resources and efforts to sell your property in the shortest time possible and at the best price.

In addition, it is common for the real estate agency to offer additional professional services such as a property valuation, professional photographic report, personalized marketing plan, legal and tax advice and, most importantly, access to a network of contacts of potential buyers and investors, which is very difficult for a private owner to access.

Advantages of selling your apartment with an exclusive real estate agency

1. Better economic conditions for the seller, since the commission fixed in exclusive sales is lower than when there are several real estate agencies involved in the sale.

2. It allows the real estate agency to make a greater investment in professional tools and resources such as better photographic reports, home staging interventions, specific marketing campaigns, positioning in real estate portals, etc., since, by not competing with other real estate agencies, the agency ensures that it will recover the investment once the sale is closed.

3. Avoids the impression of "burnt real estate" that appears when viewing several ads in parallel.

4. It allows collaboration with all types of agencies with security, since it prevents many of the problems that can arise in the inter-agency process, as there is a clear framework for collaboration and dialogue with the property.

5. It allows you to optimally manage the timing of the sale, ensuring that you go on the market at the best time and after preparing the property to take full advantage of the initial interest caused by the publication of a new property to close a transaction with the best possible sales conditions.

6. Avoid perverse incentives that arise in non-exclusive sales, such as:

• Going to market too quickly, missing the opportunity to make a good first impression.
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• Protect the identity of the apartment and the owner, even if it harms the sale: not publishing revealing photos, opacity with the exact address, putting obstacles to visits, etc.
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• Devote little attention to each floor in the portfolio, prioritizing volume over quality.

7. Greater control by the salesperson: by having a single interlocutor, it is much easier and quicker to follow up on the sales process, get feedback from customers and be informed at all times.

In short, selling a property is not an easy task and requires time, dedication and a thorough knowledge of the market, so it is highly recommended to have the services of a real estate agency that exclusively manages the sale and focuses all its efforts on the success of the operation, obtaining the best results in the shortest possible time and without complications.

In Ivory Homes we have more than 16 years of experience in the luxury real estate sector. If you want us to accompany you and advise you in the sale of your property, do not hesitate to contact us.